People counters have revolutionised the retail business.
So much so that retailers today want to test, measure, and iterate everything from store design, to in-store marketing, like never before! Withdrawing customer data from physical spaces and then integrating that into mobile and online channels has become a basic need…
Then what’s next?
How will technology adapt to the increasingly sophisticated demands of retailers and their desire to optimise their stores?
Staffing optimisation solutions looks like a good starting point.
Even though on average, visitor counters claim to achieve 95-98% accuracy in counting foot traffic, this does not mean they are. Take for instance a luxury goods store. On a daily basis it might have 100 people entering and exiting the store, of which 40 is staff. So even though the people counter accurately measure 100 entries, it does not mean all 100 were shoppers, in fact only 60 of them were. And thus the customer data supplied to retailers is actually misleading.
Staffing optimisation solutions like those provided by the V-Count platform has managed to eliminate this long lasting problem of retailers!
This new staffing optimisation technology is an application based + Ibeacon product. It is a solution that uses Ibeacon units and a user friendly mobile application installed onto staff smartphones. How does it work? Well once the app is downloaded onto the staffs smartphones, the app automatically checks them in and tracks their activity throughout the day, the minute they come in contact with the beacon radars.
What does this mean for retailers? Minimum hassle, optimum results.
By keeping track of their staff, retailers will be able to deduce the number of staff from their total people counting data and thus for the first time actually achieve 95-98% pure analysis of their shopper base.
Not only that, they will be able to track the ‘staff-to-customer ratio’ on an hourly basis which will help them organise optimum staffing agendas… It goes without saying that accurately scheduling more staff at busy periods will generate you more sales and bring your business more profitability!
Last but not least, this new solution eliminates any need for additional staff attendance programs. Say goodbye to old school card readers and finger scanners. Staffing optimisation solutions has it all, which just makes you wonder, what can possibly be next?