Do you understand what affects your retail business’ traffic?
Sometimes you need to look deeper than the sales figures to see what is driving yourtraffic into and out of your stores. A people counting system can help you understand the trends of the traffic volume and organize the store operations according to these trends to increase profits.
Once you receive the people counter system’s data and analyze it, you will see there are a few major factors why this system is a must for your retail business’
The Location Factor – Inside and Outside Environment
Once you receive the traffic data through your embedded people counting systems, you can determine how your inside and outside traffic is affected by your window
displays, in-store activities and other marketing campaigns. You can also
evaluate the outside environment, to see if there is any competition from a
similar retail store or any construction activity on the walkway to the store
that affects the traffic count.
The Attraction Factor – Inside and Outside Traffic
You can use different themes and looks within your retail store, change product
placements and use other merchandising activities along with promotions to draw
traffic into your stores. With a people counting system, you will be able to
measure the total traffic and conversion rate and how these were affected with
various means of attractions. You can confirm the success of your campaigns
either zone-by-zone or the store as a whole to get a snapshot of what you need
to do to improve the total traffic.
The Dwell Time Factor – Time Spent Inside the Store
Do you know how long your customers stay in your store and what paths do they follow until they purchase what they want?
You can see exactly where your customers are moving inside your stores and how much time they spend within each area through a people counting system’s analytical data. It is vital for you to keep your customers in your stores to boost your
average basket size and revenue by using in-store attractions.
Overall, the main logic behind using a people counters is to analyze what is
going on inside & outside of your stores, hence how these environments and
attractions affect your total traffic. Once you analyze the data, you can make
your business decisions more effectively according to the factual results you
receive through the system.
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