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5 Features That Make V-Count the Best in the People Counting Market


We Act Globally (5 Continents, 80 Countries, 25000 Installations)

People counters have revolutionized the retail business. 

So much so that retailers today want to test, measure, and iterate everything from store design, to in-store marketing, like never before! Withdrawing customer data from physical spaces and then integrating that into mobile and online channels has become a basic need.... 

It seems that V-Count has taken the matter to heart, and is leading the market by developing breakthrough features to satisfy the increasing demand of retailers. 

Here's 5 features that differentiate and thus make V-Count best in the people counting market:


1 - Accuracy

3D Technology - With a minimum of 98% counting accuracy, V-Count’s people counting 3D camera device is one of the best in the global market. Utilizing the latest stereoscopic technology, the most advanced technology available in the people counting market right now, V-Count 3D Alpha+ is the most accurate and reliable way to measure footfall activity in any physical space. The device can provide a wide range of valuable retail metrics, which allow businesses to gain better customer insights and therefore better, data-driven decision making.

2 - Mobile Comfort

IOS & Android App - V-Count also has its very own V-Count application available on IOS and Android. This means V-Count customers, whether they are a big shopping mall, or a 1 store retailer, will be able to follow up on their Cloud reports from their smartphones with ease. In fact, it seems V-Count's smart device application has a first of its kind new feature that shows real time data of the number of people within a location. So it can calculate the entering and exiting visitors, and then tell you how many people are in your shopping mall in real time!! This is only available with V-Count and has already been a pull factor for many.

3 - Get Data in Seconds

Cloud - From the minute counting starts, all of your data are gathered and stored in V-Count’s Cloud system. The infinite storage cloud gathers people counting data from the sensors or any other people counting sensor you may use, your sales and revenue data, your marketing campaigns as well as weather data from V-Count’s databases.

All these data are analyzed with machine learning methods to deliver you actionable data about your stores, campaigns, investments, products and operation.

If you add into the mix the beautifully designed dashboard interface, its user friendly approach and support for 10 languages, then you are looking at one of the most advanced and complete people counting software in the market.

4 - Get Pure Counting Data

Staff Elimination - Even though on average, some visitor counters claim to achieve 95-98% accuracy in counting foot traffic, this does not mean they are true. Take for instance a luxury goods store. On a daily basis it might have 100 people entering and exiting the store, of which 40 is staff. So even though the people counter accurately measure 100 entries, it does not mean all 100 were shoppers, in fact only 60 of them were. And thus the customer data supplied to retailers is actually misleading. Staff elimination solutions like those provided by V-Count platform has managed to eliminate this long lasting problem of retailers! 

Even if you have already installed any people counting system at your store, this new staff elimination technology can be applied on any setup and it is based on BLE Tags and Tracker+ products. How does it work? The employees are equipped with V-Count’s proprietary BLE Tag which regularly send signals to both the Tracker+ device and people counting camera. These data are collected and processed on V-Count’s cloud software and at the end of the day are deducted from the total visitor numbers. 

What does this mean for retailers? Minimum hassle, optimum results. 

By keeping track of their staff, retailers will be able to deduce the number of staff from their total people counting data and thus for the first time actually achieve pure counting data of their shopper base. 

Not only that, they will be able to track the ‘staff-to-customer ratio’ on an hourly basis which will help them organize optimum staffing agendas… It goes without saying that accurately scheduling more staff at busy periods will generate you more sales and bring your business more profitability!

5 - Versatility

Unparalleled Flexibility - With a wide range of devices and solutions provided, it is not difficult to claim that V-Count offers the ideal solution for every business.

From People and Street counting to Heatmap and Staff Elimination, V-Count offers a complete retail analytics solution tailored to the specific needs of each business.

Moreover, even if you have already invested on a people counting setup, V-Count’s intelligent cloud analytics software can be installed to almost any infrastructure and customized to deliver the data you need most.

For more information 

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